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Case Studies

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Series A, SaaS, Founded 2019

Following Series A funding lead by Sequoia, Cortex were eager to build their GTM function and appointed TSE in 2022. With zero outbound marketing and only 1 sales person it was imperative to design and build a high caliber team to significantly increase the velocity of revenue and build a repeatable sales motion, moving away from founder-led sales.

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Series A, SaaS, Developer Tools, Founded 2019

Following Series A led by Greylock, the team at Builder were focused on transitioning away from Founder-led sales to build a repeatable inbound and outbound sales motion, targeting Developer customer profiles. TSE were appointed in 2021.

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SaaS, Digital Adoption, Founded 2014

Being founded in India and with little presence in the US market, Whatfix appointed TSE in 2018 with just 6 initial team members in the US in the South Bay of San Francisco. Following their series A funding led by Sequoia and Softbank the priority was to build a GTM function while creating a new market vertical, Digital Adoption.

Seed, SaaS, Cloud R&D, Founded 2022,

At seed stage and breaking into the $5 trillion chemical market, Albert were building momentum
and gaining traction with new lighthouse customers, but needed to attract talent from a niche market of scientists in software to increase the velocity of revenue before raising Series A. They apponuited TSE with the challenge in 2021.

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