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Why Losing Out on Foundational GTM Roles Feels Personal—And Why It’s Not
Interviewing for foundational GTM roles is unlike any other job search. These are the hires that shape a startup’s sales, marketing, and customer journey from the ground up.

Yisel De Leon
Jun 9
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What I Wish Candidates Knew: Startup Interview Tips
Let’s be honest—interviews at early-stage startups feel different. The pace is fast. Roles are ambiguous. Expectations are high. You’re not just applying for a job; you’re pitching yourself as a force multiplier in a lean team. A go-getter who can get things done.
It’s no wonder candidates second-guess themselves.

Yisel De Leon
May 27
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