Hiring in a startup isn’t about putting candidates through a test — it’s about inspiring them to build with you. Today’s top talent isn’t trying to impress; they’re choosing missions, momentum, and founders with clarity. The best early-stage hiring isn’t interrogation, it’s storytelling. Here are three things great founders do differently to attract and keep exceptional people.

Diversity in the workplace is becoming more popular, and with good reason. Diversity is not only important for preventing overlap and...