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Why Losing Out on Foundational GTM Roles Feels Personal—And Why It’s Not
Interviewing for foundational GTM roles is unlike any other job search. These are the hires that shape a startup’s sales, marketing, and customer journey from the ground up.

Yisel De Leon
Jun 9


What I Wish Candidates Knew: Startup Interview Tips
Let’s be honest—interviews at early-stage startups feel different. The pace is fast. Roles are ambiguous. Expectations are high. You’re not just applying for a job; you’re pitching yourself as a force multiplier in a lean team. A go-getter who can get things done.
It’s no wonder candidates second-guess themselves.

Yisel De Leon
May 27


Important advice for job-seekers
Be sure to fill out your LinkedIn profile beyond simply listing your job titles. Most recruiters these days heavily rely on keyword...

Ben Lewis
Apr 13, 2023


Job Hunting? Do This First!
Whether you are actively searching for a job or you’re in the beginning stages of deciding to leave your current role, the overwhelming...

Christina Rivera
Aug 1, 2019


Motivation Monday: Your Next Job Interview
Recently, I attended a marketing conference. The speakers were fascinating, all having performed feats of unparalleled success in the...

Christina Rivera
Oct 8, 2018
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