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How to Hire a Really Good Salesperson (When Everyone Looks Good on Paper)
If you’re figuring out how to hire a really good salesperson, the mistake most founders make is focusing on quota %, logos, or industry experience.

Jeremy Macleod
5 hours ago


AI in Startup Recruitment: Friend or Foe?
At the end of the day, the best AI recruiting tool for tech startups is the one that makes startup recruitment faster without losing the human touch. And for startup recruiters, the opportunity is clear: use AI as your assistant, not your replacement. Technology may help us hire smarter, but only people can make hiring truly human.

Natalie Adams
Aug 28, 2025


Why Early-Stage Startup Hiring Processes Fail (And How to Fix Them)
In early-stage startups, the quality of the talent you bring on from day one can determine your trajectory.
Founders know this - yet even great builders struggle with hiring when scaling from founder-led execution to creating real GTM and technical functions.
And the real friction isn’t just choosing the right person - it’s the cost of the search itself.
Every cycle spent wrestling with hiring is a cycle not spent shipping product, talking to users, or closing reven

Natalie Adams
Mar 16, 2023


Recruiting Gen Z and Retaining Diverse Teams
It’s old news—unemployment rates are low, there are a lot of opportunities out there, and the competition for talent is tougher than ever. Some are predicting a financial crisis by 2020, but whether or not this comes to pass, your business will fail unless you have the right people driving it. The savvy are using this time to hunker down and build their teams, and those who work smarter when it comes to talent attraction will come out on top. This means developing strategies

Natalie Adams
Mar 25, 2020


Recruiters: Stop Devaluing Your Service
Our job is hard. Recruitment is complex and demanding. We’ve all been there: sourcing for hours, interviewing, scheduling, pulling data, finding the one and only candidate willing to commute to the wrong end of the city–just for them to pull out at the very last minute because they’re moving to Woodstock to grow a mushroom forest instead (true story). But ask many clients what their understanding of recruitment is and, more often than not, they assume we post an ad, we get re

Natalie Adams
Mar 2, 2020


San Francisco’s Best: Coffee Shops for Business Meetings
Let’s start with an important admission. I am not a San Francisco coffee snob. Single origin? Never had it. Baristas brewing in sciencey...

Christina Rivera
Nov 12, 2019


Top Meeting Venues in San Francisco (With a View)
If you’re anything like me, picking a venue for any type of event or meeting can be a frustrating task; the ambiance has to be right, the...

Natalie Adams
Sep 13, 2019


Is a CV Still Relevant?
I always ask my clients how they feel about recruiting and more often than not I hear the following response; “I hate it!". This is great...

Natalie Adams
May 15, 2017
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