Across startup conversations (especially in go-to-market, product, and technical planning) a term you’re likely hearing more often is ERR, short for Experimental Run-rate Revenue. It’s a way of describing revenue that looks real on paper but is still being proven in practice.

Work Location Isn’t a Preference - it’s a Trade. In-office. Remote. Hybrid. Everyone has a preference, and everyone is willing to trade something for it.

This isn’t another article about founder personality types for the sake of classification. Instead, we focus on how deep-rooted founder traits shape hiring decisions - and why that has an outsized impact on startup success.

Minimal workspace with laptop and notebook on a modern startup office desk