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Director of Demand Generation

San Francisco, CA, USA

Job Type




About the Company

This company is an organization that has developed a revolutionary offering in the DevOps space. After being the first create a critical tool for repository management, the organization is scaling to become a comprehensive platform to serve the intersection of DevOps and IT. Customers include a majority of Fortune 100 companies; there is huge potential to expand exponentially and the internal team has doubled in size in the past year alone. This role will target all industry verticals, with a focus on marketing to IoT stakeholders.

About the Role

This is a foundational role as one the first members of the critical IoT vertical, collaborating with the senior director to develop and execute strategy aimed at achieving overarching revenue goals.
You will partner closely with the sales team to develop an ABM strategy to increase engagement and drive pipeline.
You will iterate and optimize campaigns through the entire funnel to meet/exceed engagement goals while sustaining best practices and thinking creatively about new and unique approaches.
you will be resposible for ensuring customer acquisiton cost meets/exceeds ROI targets.
You'll work cross-functionally with other go-to-market teams to stay up to date on new releases, content, strategies, etc. and collaborate with global teams who will own the execution of campaigns.


  • Deep expertise developing demand marketing channels including digital programs, thought leadership and channel partners within a B2B SaaS company, ideally security or IOT

  • You will possess strong ABM experience and will be able to show evidence of building a marketing automation function with lead-scoring, segmentation, revenue attribution, and ROI understanding.

  • You will be extremely data driven with a strong will to win, a propensity for action and to inspire others to win.

Apply here...

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